What is an app and what can it do for you and your brand?
An app is an “application” of small piece of software that is typically run on a smartphone or tablet.
These can include for example games (like Angry Birds); banking Apps (FNB); magazines/podcasts and daily news (You Magazine, Getaway, JSE, News 24, MoneyWeb), sports apps (IRB Rugby 7’s, Supersport Guide or the Currie Cup); travel (short descriptions on destinations and weather i.e. the Disney App), movie and entertainment (DSTV and NuMetro). All major companies in South Africa will be able to tell you what is an app – because they already have one!
In fact, there are apps for just about anything you can imagine.
In the Android store there were 400 000 apps at the start of 2012 and in the Apple store there are over 500 000 apps. In the last 5 months alone 100 000 were added to the Android store illustrating the exponential increase in this market.
SnAPP APP’s include the following features (from which you can choose any number of, in combination to build your own customised app):
Home page features
Home page features that SnAPP typically include and which come with YOUR company branding and logos include:
One touch calling GPS Directions Tell-a-friend
Common features in 99% of SnAPP apps could include:
Service or Product lists Image Gallery Calculator’s
Event listings Specials advertising Score cards
Allows your customers to contribute to your app and keep it live and current. Your customers are your community.
E-mail photos Fan Wall/Testimonials
Social Media integration
Choose one or all of the features of your app to fully integrate into your social media strategy.
Facebook Twitter Linked/In
Communicate with your customers
Use your app to communicate to your customer base and keep them updated of new events, tours, functions, additions to menu’s, score results etc….
Push notifications Newsletter
What is an app without a loyalty feature?
All loyalty programs (air miles, stamps, frequent shopping cards) are all aimed at encouraging your customers to return and make another purchase. An app should be no different and the SnAPP apps allow you to use the phone to either track the number of times a customer has been in store (GPS based) or via the in-built QR scanning system.
GPS coupons Q.R coupons Q.R. scanner
Monitoring and marketing features
Take control of your own app and make it work for you. Don’t leave it with the IT department.
App Analytics Dashboards to send push, update events etc
And lastly what is an app without the ability to drive more sales, get more people thought the door, sell your clothing line from the golf store, book a tour. SnAPP apps have a food ordering tab, a party reservation tab, as well as shopping carts. The reservations tab is coming soon! Remember your customers can also call, email, and connect socially!
Party reservations Food ordering * Shopping cart
* In this case the app was ready but the restaurant not – we often find making the app makes the customer tidy up their site, or get more organised.